Can SNAP ride the Metaverse bandwagon?

 Most people including investors on social media don't need an introduction to Snap Inc., (SNAP). 




Based on its profile on Yahoo.com, Snap operates as a camera company in North America, Europe, and internationally. The company offers Snapchat, a camera application with various functionalities, such as Camera, Communication, Snap Map, Stories, and Spotlight that enable people to communicate visually through short videos and images.

As investors and analysts know very well, it is not enough to be a successful and promising company to be a promising and great investment. While SNAP has come a long way since its post-IPO bottom of  around $8-9, it has also fallen a lot from its 52 W high of $83.34, which may also be its All Time High (ATH).

Just like other Social Media names like FB - Meta Inc and TWTR - Twitter Inc, SNAP has also been hit by recent tech/growth stock market wreckage since November 2021.

While SNAP's price got a lift from being associated with Metaverse and all the initial excitement around it, it was also a victim of the subsequent fall of momentum, once the reality of its real world use and applications caught up and the market digested impact of privacy controls of AAPL - Apple Inc on its app's monitoring of user data.

Despite being a heavily used app by Gen Z and other young generations, Snap has to contend with competition from Instagram, owned by FB and Tik Tok from BDNCE - Byte Dance. 

Though Metaverse is still in its early stages, it seems to be concept and application with a lot potential for companies that can leverage their Augmented Reality (AR) and Virtual Reality (VR) skills. SNAP looks to be such a name with AR innovation associated with it. 

Though it is not cheap by conventional valuation metrics such as EPS or P/E, it seems to have the potential to raise both, if Metaverse takes off in the medium to long term. 


 






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